Lily Allen has teamed up with a German sex toy brand to launch her own sex toy — and start a discussion about female sexuality.
The British singer announced she is partnering with sex tech company Womanizer to release the “Liberty” — a sleek hot pink and orange product retailing at $99 — in an Instagram post on Thursday. How innovative design is reshaping the sex tech industry.
In addition to the release of the vibrator, Allen has been anointed chief liberation officer at Womanizer, and is heading up the company’s #IMasturbate campaign, encouraging women to embrace their sexuality. “Sex toys are still seen as a taboo subject because they are, you know, related to masturbation and female pleasure. I think female pleasure in itself is a taboo subject,” Allen said in a video, adding that the first time she tried sex toys was “groundbreaking.”
“The only way to make taboo subjects no longer taboo is to speak about them openly and frequently and without shame or guilt,” she added.
In the past decade, a new crop of sex toy start ups have been working to offer consumers innovative and distinctive designs, and in some cases, challenge taboos around sexuality.
The sleek hot pink and orange product retails at $99.
“I hope that this collaboration will lead to people feeling that they can talk more freely about masturbation and if somebody like me can talk openly about it without shame then they might feel inclined to try it out for themselves — a whole new world awaits,” Allen added.
Written by: Amy Woodyatt, CNN