Facebook Australia: PM Scott Morrison ‘will not be intimidated’ by tech giant

Australian Prime Minister Scott Morrison has said his government will not be intimidated by Facebook blocking news feeds to users.

He described the move to “unfriend Australia” as arrogant and disappointing.

Facebook is responding to a proposed law which would make tech giants pay for news content on their platforms.

Australians on Thursday woke up to find that Facebook pages of all local and global news sites were unavailable.

People outside the country are also unable to read or access any Australian news publications on the platform.

Several government health and emergency pages were also blocked. Facebook later asserted this was a mistake and many of these pages are now back online.

Google and Facebook have fought the law because they say it doesn’t reflect how the internet works, and unfairly “penalises” their platforms.

However, in contrast to Facebook, Google has in recent days signed payment deals with three major Australian media outlets. 

Facebook’s action came just hours after Google agreed to pay Rupert Murdoch’s News Corp for content from news sites across its media empire.

Consumption of digital news through social media and search engines is growing in Australia, according to the Reuters Digital News Report for 2020.

Some 37% of consumers who took part said they had gained access to news via social media over the course of a week, compared with 31% who had directly accessed websites or apps, the report said.

What is the response to the ban?

In a statement posted on Facebook, Mr Morrison said that big tech companies might be changing the world but this did not mean they should run it.

“Facebook’s actions to unfriend Australia today, cutting off essential information services on health and emergency services, were as arrogant as they were disappointing,” he said.

“I am in regular contact with the leaders of other nations on these issues. We simply won’t be intimidated,” he added.

Mr Morrison urged Facebook to work constructively with the government, “as Google recently demonstrated in good faith”.

Treasurer Josh Frydenberg said the ban on news information had a “huge community impact”. About 17 million Australians visit the social media site every month.

Other officials were less diplomatic. Western Australia Premier Mark McGowan accused the company of “behaving like a North Korean dictator”.

ABC News Australia Facebook page
image captionPages like that of national broadcaster ABC have been blocked

Others suggested that a news vacuum could be filled by misinformation and conspiracy theories. In a tweet, Sydney Morning Herald editor Lisa Davies described the move as a “tantrum”.

Human Rights Watch’s Australia director said Facebook was censoring the flow of information in the country – calling it a “dangerous turn of events”.

“Cutting off access to vital information to an entire country in the dead of the night is unconscionable,” said Elaine Pearson.

What about the public reaction?

Many Australians are angry about their sudden loss of access to trusted and authoritative sources.

“It feels obviously very restrictive in what Facebook is going to allow people to do in the future, not only in Australia but around the world,” Peter Firth, in Sydney, told the BBC. 

Amelia Marshall said she could not believe the firm’s decision “in the middle of a pandemic”, adding: “I’ve made the long-overdue decision to permanently delete my Facebook account.” 

Why is Facebook doing this?

Australian authorities had drawn up the laws to “level the playing field” between the tech giants and struggling publishers over profits. Of every A$100 (£56; $77) spent on digital advertising in Australian media these days, A$81 goes to Google and Facebook.

But Facebook said the law left it “facing a stark choice: attempt to comply with a law that ignores the realities of this relationship, or stop allowing news content on our services in Australia”.

“With a heavy heart, we are choosing the latter,” it said in a blog post.

A woman looks at the Facebook logo on an iPad in this photo illustration taken June 3, 2018
image captionFacebook said it was making the change “with a heavy heart”

The law sought “to penalise Facebook for content it didn’t take or ask for”, the company’s local managing director William Easton said.

Facebook said it helped Australian publishers earn about A$407m (£228m; $316m) last year through referrals, but for itself “the platform gain from news is minimal”.

However, news is the third biggest reason for why people go to social media, according to Reuters’ Digital News Report.

Facebook is by far the most important social platform for news. In Australia, about 36% of people use the platform for news. Meanwhile, only 14% of Australians pay for online news.

Also, media companies have seen a long-term decline in advertising revenue while that of Google and Facebook has risen in recent years.

Under the ban, Australian publishers are also restricted from sharing or posting any links on their Facebook pages. The national broadcaster, the ABC, and newspapers like The Sydney Morning Herald and The Australian have millions of followers.

What will happen to the law?

Australia’s conservative government is standing by the law – which passed the lower house of parliament on Wednesday. It has broad cross-party support and the Senate is likely to pass it next week.

“We will legislate this code. We want the digital giants paying traditional news media businesses for generating original journalistic content,” said Mr Frydenberg who added that “the eyes of the world are watching what’s happening here”.

He pointed out that Facebook, like Google, had been negotiating pay deals with local organisations. This banning action had “come at an eleventh hour” and damaged the site’s reputation, he said.

Presentational grey line

Facebook wants to call the shots

Analysis box by James Clayton, North America technology reporter

Australia is not a big market for Facebook. And Facebook says news isn’t a big driver of revenue for the company. So why does it care so much about this law? 

This is far more about the principle. Other countries have been looking at what is happening in Australia. There’s speculation that Canada, even the EU could follow Australia’s lead – something Facebook wants to avoid. 

Facebook does already pay for some news. It’s entered into commercial deals with media companies in the UK, for example.

What Facebook wants to do, however, is call the shots. 

Its executives do not want governments to step in, telling them they have to pay for news – and even setting the price.

Facebook, then, has decided to show that there are consequences for governments if they want to take muscular action against Big Tech.

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